Saw this on another platform this week and instantly sat up straight. David Pearce from Bayside Property and Agents has a new billboard. Here’s the line: “We chose David because we hated him the least.”
Review – Seller, Wynnum
Think about how real estate normally sells itself. Awards. Five stars. Folded arms. Number one in your area. We have seen it so often we no longer see it at all.
David did the opposite. He took the one review that reads like an insult and put it up in giant letters for the whole bayside to read.
That is Weird Wisdom at work. Principle 4, Question the Norms. Principle 5, Explore the Unconventional. He looked at the script every agent follows and tore it up.
The result is funny, human, and impossible to forget, which is the entire job of a billboard.
It’s a cracker.
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