The Coaching Industry has a Marketing Problem

What to look for in a Coach.

Open any social feed and you’ll see it: the sunset selfies, the “rock bottom” stories, and the glitzy promises of a changed life—all leading to a discovery call link. But where is the method? Where is the evidence of skill?

In this video, I’m pulling back the curtain on the “pick-me” posts and the slick funnels that have buried the true discipline of coaching. As a professional coach myself, I’ve had enough of the noise. I’m starting this series to help you tell the difference between a marketer wearing a “coaching costume” and a skilled practitioner who can actually help you get results.

In this video, we cover:

Why the “best” coaches in your feed are often just the best marketers.
The danger of “pick-me” posts and how they cost you money.
What real coaching actually looks like (and why it doesn’t trend).
Why I’m creating this 10-part buyer’s guide for you.
This isn’t a sales pitch. It’s a roadmap to help you spend your time and money well. By the end of this series, you’ll know exactly what “good” looks like and how to spot the red flags before you book that next call.

Next in the series: What is coaching, really?

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